Value Ladder PDF Template


A value ladder is a marketing strategy that involves offering a sequence of products or services at different price points, with each offering providing more value and benefits than the previous one.

The goal of a value ladder is to guide customers towards the highest-priced and most valuable product or service that a business offers, while also providing opportunities for customers to engage with the brand at lower price points.

A value ladder typically consists of several steps, each offering a different level of value and corresponding price point.

Broadly a value ladder template looks something like this -

  1. Free Content
  2. Low priced product
  3. Mid-priced product
  4. High priced product

This is a great framework for “expert” driven businesses like coaching, consulting and service offerings.

But this framework can also be applied to software businesses.

Read more at: -

Download your own Value Ladder Template in PDF form

I want this!
34.3 KB
4 pages
Copy product URL

Value Ladder PDF Template

I want this!