💯 The First 100 Users Playbook

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The Step by step guide to acquire your first 100 users.

⚒️ Works for -

  • Early stage startups 🚀
  • Looking for first 100 customers 💯
  • Pre - Product Market Fit 🐣

👀 What’s inside -

  • 6 Proven strategies 💪
  • Step by Step approach 🪜
  • Examples and case studies to follow 📑

What You Get -

  • 17 min Ebook 📕
  • 100+ Hours of research into 25+ startups 🔍
  • Zero fluff 💪

What readers say

"There is a lot of poor material out there these days and I have to be honest: I was positively surprised by the quality of this guide!

It gives you a clear understanding of potential steps to increase your customer base with a side-by-side comparison or showcase of examples that worked in the past.

You can see the honest intention of Ayush with this guide! Glad to have it as I can revisit it every time I think about customer growth for my product.

I can easily recommend it to everyone indie building."

- Aleksander

(Founder, Writings.so)

You are not the hero of your startup (Your user is!)

Getting paying customers for a product is tough.

Building something worth paying for comes down to solving burning problems for users.

And going out and spreading word about the solution you built.

This playbook is about the various strategies you can use to get the first 100 paying customers for your startup.

But before we begin, it’s good to know that every strategy discussed here ultimately boils down to a simple piece of advice from investor Paul Graham:

“Do things that don’t scale.”

There are common patterns that keep coming back when we study the success of solo founders and Indie Hackers.

They all deploy the same strategies when doing things that don’t scale.

This playbook is a collection of all of these strategies with examples that you can learn from and apply to your own startup journey.

By definition, the term “solo founder” means a single person starting a business. But this playbook can also be applied to small scrappy teams of 2 or 3 founders.

Before we begin, there are a few pre-requisites you need to be aware of, these strategies can work only when your startup is already pas the “raw idea” phase.

🏁 Pre-requisites

  • You have some sort of MVP and initial set of users(1-5)
  • You know “what” the product is, core set of features, what problems you’re solving.
  • You know your competition
  • There is a minimal user interface of the actual product.
  • It’s clear who the product is NOT for. People can self select out of your product when they look at your landing page.

⭐ About the Landing Page

  • Have a Landing page 😅 (build it on Carrd or Dorikif you don’t want to code it just yet)
  • Highlight the benefits and features.
  • Have a way to collect email signups and/or payments. (At least waitlist emails, if nothing else)
  • Some screenshots, videos, GIFs, early Testimonials of the product.
  • Persuasive and clear copy.

If you need help in any of these aspects, I highly recommend checking out the first 3 steps of The Solo Founder Playbook.

(It's FREE)

And if you're ready to get the first 100 users playbook, then enter your price, hit the "I want this button" and get it.

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Reading Time
17 minutes
605 KB
21 pages
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💯 The First 100 Users Playbook

5 ratings
I want this!